Privacy regulations like GDPR and CCPA set minimum standards. But forward-thinking companies are going further—building analytics systems that respect user privacy by design, not by compliance.
The Privacy-Analytics Tension
Traditional analytics tools collect everything, identify everyone, and track across every interaction. This creates enormous privacy risks and regulatory exposure.
But businesses still need to understand user behavior, measure product performance, and make data-driven decisions. The question is: how do you get insights without compromising privacy?
Anonymization That Actually Works
Real anonymization goes beyond removing names and email addresses. We implement:
- Differential privacy for aggregate queries
- K-anonymity to prevent re-identification
- Data minimization—only collecting what's necessary
- Automatic data expiration and deletion
Server-Side Analytics
Moving analytics processing to the server reduces exposure to third-party trackers and gives you complete control over data handling. We've built systems that:
- Process events in real-time on your infrastructure
- Never send raw data to external services
- Allow users to export or delete their data on demand
- Provide transparency into what's being tracked
Cookie-Less Tracking
Third-party cookies are dying. Good riddance. Cookie-less analytics using server-side sessions and privacy-respecting identifiers provide better data quality without privacy concerns.
The Competitive Advantage
Privacy isn't just about compliance—it's a competitive advantage. Users are increasingly aware of tracking, and they reward companies that respect their privacy.
Building privacy-first analytics isn't easy. But it's worth it—for your users, for your business, and for the future of the web.